Of late, I think I have mystified and puzzled some of my mates with my decision not to return to buying The Fantastic Four when the new writer/artist team takes over next issue. But I stand by my decision. As I’ve stated in the past, I have made a promise to myself that I will not support people doing things of which I can’t approve with this book. There are those who don’t understand my disapproval. Frankly, I wonder how many of them are following The FF; indeed, how many of them have ever followed Marvel’s first and finest. (Well, I know a couple of them have, at least.) Why, they wonder, should I so disapprove of the redesign of the cover trade dress and the makeover of the team uniforms? (“Trade dress” is publishing-industry talk for the logo and other indicia on the covers of a magazine or periodical.) Now you understand, we’re talking about comic-book-reading gays here. If it were The Legion of Super-Heroes or Wonder Woman or Supergirl that were being tampered with in a manner that met with someone’s disapproval, there are some people in gay comic-book-reading circles who would scream bloody murder, and others who would join the chorus. But evidently it’s okay to screw around with The Fantastic Four and I shouldn’t care what Marvel does with this book’s visual standards. The FF are not, after all, gay comic-book-fan icons.
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Why should The FF’s trade dress not be replaced? It’s been changed and redesigned before; for instance, during the Mark Waid/Mike Wieringo period, which I generally loved, there was a logo that I truly detested, that looked as if it should be on the label of a bottle of Fantastic Four Beer or rotating on the roof of a Planet Fantastic Four Restaurant. God, I hated that! (But Waid had the perfect approach to this book: Don't bother screwing with the way it looks, logo notwithstanding; let's just do some fresh and different stories!) Changing the trade dress was a mistake on those occasions when they did it in the past and it’s a mistake now. I’m going to coin a new term for my thinking on this matter. I’m going to call it a matter of visual and graphic identity. And I’m going to give a couple of other examples of what I mean, from outside of comics. I direct your attention to the covers of two magazines that everyone should know: Time and the National Geographic.
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Some of my friends don’t get me not wanting to buy and support a Fantastic Four with different trade dress lacking its “World’s Greatest Comic Magazine!” banner, and our heroes sporting “new, cool, 21st-Century” uniforms. There was nothing uncool about the version of the trade dress and the FF uniforms that you saw above on the cover of FF #509. There was nothing wrong with it. It wasn’t broken and didn’t need to be fixed. The only problem with them is that someone decided they didn’t appeal well enough to people who spend their lives Instant Messaging and Twittering. Someone thought it needed to be made over for the No-Attention-Span generation. What I don’t want to spend my money on is a Fantastic Four that has been stripped of its visual and graphic identity. I stopped buying it earlier this year and, from what I’ve seen of the changing of the guard next month (a preview was appended to The Mighty Avengers #27 the other week), I’m not coming back any time soon. Perhaps I’ll never come back. Certain of my friends don’t get that. I can’t explain it any better than I have.
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The Fantastic Four is a classic creation, like Superman, like Captain America, like Spider-Man. (And of these, the second owes his revival to the FF and the third owes them his existence.) As I have asserted before, a classic is "something timeless and immune to style." It’s not just any comic book, but people insist on treating it as if it were, and as if you can do just anything with it. I find it a bit insulting to think that a comic book that has always been about science needs to be “brought into the 21st Century”. This was “a 21st-Century comic book” before there was a 21st Century. I want to read “The World’s Greatest Comic Magazine”. They’re not giving me that book, so not a dime of my money goes in that direction. Sorry.
Now, for someone who did understand that The Fantastic Four is not just any comic book, I give you British-born Canadian artist and writer John Byrne.
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These are some truly magnificent pieces of work by a man who understood the FF in a way that very few other people working in comics do. (Stan Lee himself, Mark Waid, possibly J. Michael Straczynski.) I only wish I had the time just to sit down with my markers and color all these puppies. This next one, which I’m presently using as the desktop image on Black Beauty, my MacBook, is one that I’m definitely going to have to color. In it we see Earth’s greatest heroes battling their nemesis, Earth’s greatest villain, Dr. Doom. The sight of it almost makes me want to weep. Check this out. This is the FF and Doom in their full and best glory.
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This story never actually took place, but you’ve got to love this shot of the guys and the Silver Surfer squaring off against Galactus and Terrax.
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“Standards fall, Namor. It’s the way of the universe.”
NEXT POST: Back to Hollywood for more of my voyage with Star Trek!
Great post, great art, though Byrne without terry Austin is never as good as Byrne with terry Austin...
ReplyDeleteI think the thing that made certain of us develop an abiding love for the FF and Jack's work in general is that we grew up when they did. Look at the cover of FF 29, you can't see us but we're there, there's a generation of us behind the FF as they take their faltering steps into an unknown future. It wasn't just them, it was all of us together. There are some of us from whom you cannot take away the FF; back in the day, we were there.
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If the FF were like JB's pics again I would sign up in a flash. As they are now I'm afraid I feel the same as you. I usually put this down to being a grumpy middle-aged fool for whom comics are no longer published so it's nice to see someone have the same opinion :)
ReplyDeleteThanks for the remarks; they are appreciated. I'm glad I'm not ENTIRELY a voice in the wilderness on this issue. Have you seen the earlier post on the work of Kirby to which I was referring? Go to http://the-quantum-blog.blogspot.com/2009/04/king-still-rules.html.
ReplyDeleteGoodness, this is huge and I'm on my lunch, so I'll post in bits. Firstly, Joe, Joe, you seem to be saying that us LSH, WW or Supergirl fans never moan when cosmetic changes are made. Come on! I whine constantly ;) I'd still like to see Kara in her Seventies puff-sleeve costume, with that gigantic-looking logo rather than a Superman-style masthead, but does it stop me giving the comics a try? Nah, and I'm glad it doesn't or I'd miss the currant sterling work by Sterling Gates, Jamal Igle and co.
ReplyDeleteAs for National Geographic, would it kill them to lose that sickly yellow border? Why would it be so wrong for Time to try tweaking its fonts - they could always go back to the old style if people hate it. Even Reader's Digest refreshes its look every now and then.
I'm with you, I hated the Waid/Weiringo FF logo, but I'm not awfully stuck on the original. Yes, it looks like an old friend, but that's not to say I'm not happy to make new ones - I actually prefer the curved logo from the Seventies, it's more unified. The original is a bit random in the letter relationships to me. Mind, I like the similar effect of the original Avengers logo.
I guess you're not talking to me now . . .
OK, finished it - some lovely artistic memories. I really don't get why you're not giving the new run a chance basaed on a tiny preview. Who's to say costume tweaks won't arise 'organically'. I don't enjoy Jonathan Hickman's Secret Warriors but his current FF mini is wonderful stuff . . . have you read it?
ReplyDeleteAs for the 'World's Greatest Comic Magazine' line, I never liked that, from being a little kid. It was too boastful, too bombastic, and I knew those Marvel people likely hadn't looked at non-US comics. Yes, that's awfully literal minded and stubborn of me to still feel the same after all these years - I guess that if you're the original costume, I'm the unstable, reversed version.
I do, though, like to see it on the book - it's just so FF, Mr Fantastic and all that. But I don't care if it's not.
Of course I'm talking to you. My actual point was that gay Legion/WW/Supergirl fans DO "scream bloody murder" when those characters/books are tampered with. It's screwing with the FF people don't seem to mind.
ReplyDeleteI've put up with a lot where the FF are concerned. They've made over the book and put it back, and made it over and put it back, time and again. After all these years of watching it, I just can't do it any more. There's a look and a style that says "Fantastic Four," and people just will not stick with it. Sorry, it's just tiresome and depressing.
Still friends,
Joe
And if they do come up with a reason for the uniform change now, it will be, as my late father would have put it, "closing the barn door after the horse has gotten out."
ReplyDeleteOh yeah, sorry, got the point mangled there. But I did moan at length when the big 4 FF logo came in, and you must recall my disdain for the Godawful magaziney look brought in for Miller/Hitch. I dropped the book when the stories proved as bad.
ReplyDeleteSo, what sartorial look says 'Fludd'?
I believe the word you used for the Millar/Hitch makeover was "dire". Ha-ha...
ReplyDeleteAs for my fashion sense, broadly speaking, it could be summed up as "strong, solid colors emphasizing warm hues (warm colors look especially good on African-American people) played off of darker colors and blacks". Except lately the International Male Catalog is defunct, merged with Undergear, and the selection is vastly reduced! It's as bad as the 1980s when all men's fashion was co-opted by the TV series Miami Vice. Pastel colors and whites--*shudder*. What's a fashion-loving gay guy to do?
Just so long as you avoid Gap - why is that shop so popular: drab stuff, overpriced?
ReplyDeleteAnd if you're looking for interesting new undies, try James Tudor.
Er, I may be straying off the subject. Hang on . . . Ben Grimm would look great in James Tudor!
Now, HAVE you read the Hinkman FF mini?
You mean that "Dark Reign" thing? I've given it the flip-through at the store. I do like Sean Chen's art. Too bad he didn't have the classic FF to work with.
ReplyDeleteI'd think a so called professional artist,could Doctor Domms head proportions right-but then again John Byrne-whose ego is bigger than the Planet Ego might think being such a great Mister Fix genious doden't get things right-just in print
ReplyDeleteI briefly wrote for a college paper writing service, but I had to quit because I couldn't deal with the five-minute deadlines and the sourcing demands that required having access to, or being able to find, specific books or specific kinds of articles, then reading them and putting the research together in a paper under those five-minute deadlines. This was something that was supposed to pay me well and reduce my stress, and it wound up worsening my stress instead. If you can actually make a thing like this pay off for you, my congratulations, friend.
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