Of late, I think I have mystified and puzzled some of my mates with my decision not to return to buying The Fantastic Four when the new writer/artist team takes over next issue. But I stand by my decision. As I’ve stated in the past, I have made a promise to myself that I will not support people doing things of which I can’t approve with this book. There are those who don’t understand my disapproval. Frankly, I wonder how many of them are following The FF; indeed, how many of them have ever followed Marvel’s first and finest. (Well, I know a couple of them have, at least.) Why, they wonder, should I so disapprove of the redesign of the cover trade dress and the makeover of the team uniforms? (“Trade dress” is publishing-industry talk for the logo and other indicia on the covers of a magazine or periodical.) Now you understand, we’re talking about comic-book-reading gays here. If it were The Legion of Super-Heroes or Wonder Woman or Supergirl that were being tampered with in a manner that met with someone’s disapproval, there are some people in gay comic-book-reading circles who would scream bloody murder, and others who would join the chorus. But evidently it’s okay to screw around with The Fantastic Four and I shouldn’t care what Marvel does with this book’s visual standards. The FF are not, after all, gay comic-book-fan icons.
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Why should The FF’s trade dress not be replaced? It’s been changed and redesigned before; for instance, during the Mark Waid/Mike Wieringo period, which I generally loved, there was a logo that I truly detested, that looked as if it should be on the label of a bottle of Fantastic Four Beer or rotating on the roof of a Planet Fantastic Four Restaurant. God, I hated that! (But Waid had the perfect approach to this book: Don't bother screwing with the way it looks, logo notwithstanding; let's just do some fresh and different stories!) Changing the trade dress was a mistake on those occasions when they did it in the past and it’s a mistake now. I’m going to coin a new term for my thinking on this matter. I’m going to call it a matter of visual and graphic identity. And I’m going to give a couple of other examples of what I mean, from outside of comics. I direct your attention to the covers of two magazines that everyone should know: Time and the National Geographic.
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Some of my friends don’t get me not wanting to buy and support a Fantastic Four with different trade dress lacking its “World’s Greatest Comic Magazine!” banner, and our heroes sporting “new, cool, 21st-Century” uniforms. There was nothing uncool about the version of the trade dress and the FF uniforms that you saw above on the cover of FF #509. There was nothing wrong with it. It wasn’t broken and didn’t need to be fixed. The only problem with them is that someone decided they didn’t appeal well enough to people who spend their lives Instant Messaging and Twittering. Someone thought it needed to be made over for the No-Attention-Span generation. What I don’t want to spend my money on is a Fantastic Four that has been stripped of its visual and graphic identity. I stopped buying it earlier this year and, from what I’ve seen of the changing of the guard next month (a preview was appended to The Mighty Avengers #27 the other week), I’m not coming back any time soon. Perhaps I’ll never come back. Certain of my friends don’t get that. I can’t explain it any better than I have.
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The Fantastic Four is a classic creation, like Superman, like Captain America, like Spider-Man. (And of these, the second owes his revival to the FF and the third owes them his existence.) As I have asserted before, a classic is "something timeless and immune to style." It’s not just any comic book, but people insist on treating it as if it were, and as if you can do just anything with it. I find it a bit insulting to think that a comic book that has always been about science needs to be “brought into the 21st Century”. This was “a 21st-Century comic book” before there was a 21st Century. I want to read “The World’s Greatest Comic Magazine”. They’re not giving me that book, so not a dime of my money goes in that direction. Sorry.
Now, for someone who did understand that The Fantastic Four is not just any comic book, I give you British-born Canadian artist and writer John Byrne.
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These are some truly magnificent pieces of work by a man who understood the FF in a way that very few other people working in comics do. (Stan Lee himself, Mark Waid, possibly J. Michael Straczynski.) I only wish I had the time just to sit down with my markers and color all these puppies. This next one, which I’m presently using as the desktop image on Black Beauty, my MacBook, is one that I’m definitely going to have to color. In it we see Earth’s greatest heroes battling their nemesis, Earth’s greatest villain, Dr. Doom. The sight of it almost makes me want to weep. Check this out. This is the FF and Doom in their full and best glory.
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This story never actually took place, but you’ve got to love this shot of the guys and the Silver Surfer squaring off against Galactus and Terrax.
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“Standards fall, Namor. It’s the way of the universe.”
NEXT POST: Back to Hollywood for more of my voyage with Star Trek!